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1 favourable publicity
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2 publicity
(pub.)n рек., марк. публічність; популяризація; пропаганда; розголос; пабліситі; реклама; рекламування; a рекламнийспосіб поширення інформації про переваги чи недоліки продуктів (product), послуг (service¹) тощо у формі статті, повідомлення та ін. друкованого чи ефірного матеріалу, які привертають увагу і покупців, і спонсорів (sponsorship); ♦ публічність є формою непрямої реклами (advertisement), тому вона неоплачу-вана, не має приватного інтересу, може бути і позитивного, і негативного змісту═════════■═════════advance publicity заздалегідь підготовлена реклама; adverse — шкідлива реклама; bad publicity погана реклама; editorial publicity висвітлення в пресі; favourable publicity сприятлива реклама; free publicity безплатна реклама • безкоштовна реклама; good publicity добра реклама; joint publicity спільна реклама; merchandising publicity популяризація сфери збуту • популяризація сфери торгівлі; misleading publicity дезорієнтуюча реклама; product publicity популяризація товару; unfair publicity несумлінна реклама; unfavourable publicity несприятлива реклама; word-of-mouth publicity усний поголос • усна інформація═════════□═════════publicity agency рекламне агентство • агентство із забезпечення пабліситі; publicity budget кошторис витрат на популяризацію; publicity campaign кампанія популяризації; publicity department відділ пабліситі; publicity manager керівник відділу, що займається забезпеченням престижу фірми; to attract publicity привертати/привернути увагу; to avoid publicity уникати/уникнути розголосу; to seek publicity прагнути увагиpublicity ‡ A. four principles of marketing (386)пр. advertising* * *реклама; оприлюднення (застави і т. ін.) -
3 puff
I [pʌf]1) (of smoke, steam) sbuffo m.; (of air, of breath) soffio m.to take a puff at — dare un tiro a [ cigarette]
to vanish o disappear in a puff of smoke svanire o scomparire in una nuvola di fumo; fig. andare in fumo; puffs of cloud — riccioli di nuvole
2) BE colloq. (breath) fiato m., respiro m.to be out of puff — colloq. avere il fiatone
3) gastr. sfogliatina f.II 1. [pʌf]1) fumare, tirare da [ pipe]2) colloq. (praise) pompare, gonfiare, decantare [book, film]2.1) sbuffareto puff (away) at — tirare boccate a [ cigarette]
to puff along — [ train] procedere sbuffando
2) (pant) ansimare, ansare•- puff out- puff up* * *1. noun1) (a small blast of air, wind etc; a gust: A puff of wind moved the branches.) soffio2) (any of various kinds of soft, round, light or hollow objects: a powder puff; ( also adjective) puff sleeves.) piumino; a sbuffo2. verb1) (to blow in small blasts: Stop puffing cigarette smoke into my face!; He puffed at his pipe.) (tirare boccate di fumo)2) (to breathe quickly, after running etc: He was puffing as he climbed the stairs.) ansimare•- puffed- puffy
- puff pastry
- puff out
- puff up* * *[pʌf]1. n1) (of breath) soffio, (of engine) sbuffare m, (of air, wind) folata, soffio, (of smoke) sbuffo, (of cigarette) tiro, boccata2) (powder puff) piumino della cipria3) Culin2. vt1)2) (also: puff out) (sails, cheeks) gonfiare3. vi(breathe heavily) ansimare, (blow) soffiarehe started puffing, and pedalled more slowly — cominciò ad ansimare e a pedalare più piano
to puff (away) at or on one's pipe — tirare boccate di fumo dalla pipa
* * *puff /pʌf/n.1 soffio; sbuffo ( di vento, di fumo); folata ( di vento); buffo; sboffo: a puff of wind, un soffio (o una folata) di vento; puffs of smoke, sbuffi di fumo5 ( cucina) bombolone; bignè: jam puff, bignè alla marmellata; cream puff, bignè alla panna; ( slang) smidollato; ( anche) inezia; bazzecola6 [u] (fam.) respiro; fiato7 (fam.) gonfiatura; montatura pubblicitaria; soffietto (fam.); recensione favorevole● (zool.) puff-adder ( Bitis arietans), vipera del deserto; vipera soffiante □ puff-box, portacipria □ ( cucina) puff pastry, pasta sfoglia □ (fam.) to be out of puff, essere senza fiato.(to) puff /pʌf/A v. i.1 sbuffare; ansare; ansimare; ( del fumo) uscire a sbuffi: Smoke puffed up out of the chimneypot, il fumo usciva a sbuffi dal comignoloB v. t.1 soffiare; soffiar via; emettere ( fumo, ecc.) sbuffando (o a sbuffi): to puff smoke into sb. 's face, soffiare il fumo ( di una sigaretta, ecc.) in faccia a q.3 (fam.) incensare; pompare (fig.); decantare ( merci per la loro bontà, ecc.); scrivere un soffietto per ( un libro, ecc.)● to puff and blow, ansare; ansimare; sbuffare □ to puff away, soffiar via; ( di treno, ecc.) allontanarsi (o muoversi, passare) sbuffando □ to puff ( away) at one's cigarette [at one's pipe], tirar boccate (di fumo) dalla sigaretta [dalla pipa] □ to puff out, emettere ( fumo); spegnere ( una candela, ecc.) soffiando; gonfiare ( il petto, le penne, ecc.); dire ( parole) sbuffando; ( delle vele, ecc.) gonfiarsi □ to puff up, ( del fumo) salire, levarsi in alto; ( del viso, ecc.) gonfiarsi, enfiarsi, tumefarsi; (fig.) gonfiare d'orgoglio (o di boria); insuperbire: Don't be puffed up, non gonfiarti di boria □ The paddle steamer puffed out of sight, il piroscafo a ruote sbuffando scomparve alla vista.* * *I [pʌf]1) (of smoke, steam) sbuffo m.; (of air, of breath) soffio m.to take a puff at — dare un tiro a [ cigarette]
to vanish o disappear in a puff of smoke svanire o scomparire in una nuvola di fumo; fig. andare in fumo; puffs of cloud — riccioli di nuvole
2) BE colloq. (breath) fiato m., respiro m.to be out of puff — colloq. avere il fiatone
3) gastr. sfogliatina f.II 1. [pʌf]1) fumare, tirare da [ pipe]2) colloq. (praise) pompare, gonfiare, decantare [book, film]2.1) sbuffareto puff (away) at — tirare boccate a [ cigarette]
to puff along — [ train] procedere sbuffando
2) (pant) ansimare, ansare•- puff out- puff up -
4 puff
puff [pʌf]1. noun( = blow) souffler ; ( = pant) haleter• to puff smoke [chimney, person] envoyer des bouffées de fumée4. compounds[eye, face] enfler( = inflate) gonfler* * *[pʌf] 1.1) (of air, smoke, steam) bouffée f; ( of breath) souffle mto disappear in a puff of smoke — lit disparaître dans un nuage de fumée; fig partir en fumée
2) (colloq) GB ( breath) souffle m3) Culinary feuilleté m4) (colloq) ( favourable review) article m élogieux; ( favourable publicity) battage (colloq) m2.transitive verb1) tirer sur [pipe]2) (colloq) ( praise) faire du battage (colloq) autour de3.1) soufflerto puff (away) at — tirer des bouffées de [cigarette]
to puff along — [train] avancer en lançant des bouffées de fumée
2) ( pant) souffler•Phrasal Verbs:- puff out- puff up -
5 puff
A n1 (of air, smoke, steam) bouffée f ; (of breath: from mouth) souffle m ; to blow out the candles in one puff souffler les bougies d'un seul coup ; to take a puff at tirer une bouffée de [cigarette, pipe] ; to vanish ou disappear in a puff of smoke lit disparaître dans un nuage de fumée ; fig partir en fumée ; puffs of cloud quelques petits nuages ;2 ○ GB ( breath) souffle m ; to be out of puff ○ être essoufflé, être à bout de souffle ; to get one's puff ○ back reprendre son souffle ;4 Cosmet = powder puff ;6 ○ ( favourable review) article m élogieux ; ( favourable publicity) battage ○ m ; to give a puff to faire du battage autour de [play, show].B vtr1 tirer sur [pipe] ; to puff smoke [person, chimney, train] lancer des bouffées de fumée ; to puff smoke into sb's face envoyer de la fumée à la figure de qn ;2 ○ ( praise) faire du battage ○ autour de [book, film, play].C vi1 souffler ; smoke puffed from the chimney des bouffées de fumée s'échappaient de la cheminée ; to puff (away) at tirer des bouffées de [pipe, cigarette] ; to puff in/out/along [train] entrer/sortir/avancer en lançant des bouffées de fumée ;2 ( pant) souffler, haleter ; he was puffing hard ou puffing and panting il soufflait comme un bœuf ; she came puffing and blowing up the hill elle s'essoufflait en montant la côte.■ puff out:▶ puff out [sth], puff [sth] out1 ( swell) gonfler [sails] ; to puff out one's cheeks gonfler ses joues ; to puff out one's chest bomber le torse ; the bird puffed out its feathers l'oiseau a hérissé ses plumes ;▶ puff [sb] out ○ essouffler ; the run had puffed him out ○ il était tout essoufflé d'avoir couru.■ puff up:▶ puff up [sth], puff [sth] up hérisser [feathers, fur] ; her eyes were all puffed up elle avait les yeux bouffis ; to be puffed up with pride être rempli d'orgueil. -
6 build-up
tr['bɪldʌp]1 (increase) aumento2 (of gas) acumulación nombre femenino3 (of troops) concentración nombre femenino4 (of plot in film, play) desarrollo5 (favourable publicity) bombo, publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLto give something big build-up (film, concert, event) anunciar algo a bombo y platillon.• composición s.f.• propaganda previa s.f.['bɪldʌp]N1) [of pressure, tension, traffic] aumento m ; [of gas] acumulación f, concentración f ; [of forces] concentración f2) (=publicity) propaganda fto give sth/sb a good build-up — hacer mucha propaganda a favor de algo/algn
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7 puff
Ⅰ.puff1 [pʌf](a) (smoke → cigar, pipe) tirer des bouffées de(b) (emit, expel)∎ to puff (out) smoke/steam envoyer des nuages de fumée/des jets de vapeur;∎ he sat opposite me puffing smoke in my face! il était assis en face de moi et m'envoyait sa fumée en pleine figure!∎ "I can't go on", he puffed "je n'en peux plus", haleta-t-il(d) (swell → sail, parachute) gonfler∎ to puff (away) at one's pipe tirer sur sa pipe, tirer des bouffées de sa pipe∎ I was puffing as I climbed the stairs je haletais en montant l'escalier;∎ he was puffing and panting il soufflait comme un phoque;∎ I puffed along beside her je courais, tout essoufflé, à ses côtés∎ to puff on one's cigar tirer sur son cigare(d) (issue → smoke, steam) sortir∎ the train puffed into the station le train entra en gare dans un nuage de fumée;∎ the steam engine puffed into view la fumée indiqua l'arrivée du train3 noun∎ her breath came in short puffs elle haletait;∎ a puff of dust/smoke on the horizon un nuage de poussière/fumée à l'horizon;∎ figurative all our plans went up in a puff of smoke tous nos projets sont partis en fumée ou se sont évanouis(b) (on cigarette, pipe) bouffée f;∎ to have or to take a puff tirer une bouffée;∎ give me a puff (of your cigarette) passe-moi une bouffée(c) (sound → of train) teuf-teuf m∎ to be out of puff être à bout de souffle ou essoufflé□∎ puffs of cloud in the sky des moutons mpl ou des petits nuages mpl dans le ciel∎ (powder) puff houppe f (à poudrer), houpette f∎ cream puff chou m à la crème(i) familiar old-fashioned (free publicity) publicité f gratuite□ ; (favourable publicity) battage m;∎ to give sth a puff faire de la réclame ou du battage pour qch►► Zoology puff adder vipère f heurtante;puff sleeves manches fpl ballon➲ puff out(a) (extinguish) souffler, éteindre (en soufflant)(b) (inflate, make rounded → cheeks, sail) gonfler; (→ chest) bomber; (→ cushion, hair) faire bouffer;∎ the pigeon puffed out its feathers le pigeon fit gonfler ses plumes;∎ the wind puffed out the sails les voiles se gonflèrent∎ to puff out smoke/steam envoyer des nuages de fumée/de vapeur(a) (parachute, sail) se gonfler(b) (be emitted → smoke) s'échapper➲ puff up(b) (usu passive) (swell → lip, ankle etc) enfler;∎ her eyes were puffed up elle avait les yeux bouffis;∎ figurative to be puffed up with pride être bouffi d'orgueil(lip, ankle etc) enfler, bouffirⅡ. -
8 Woods, Granville
[br]b. 1856 Columbus, Ohio, USAd. 1919 New York (?), USA[br]African-American inventor of electrical equipment.[br]He was first apprenticed in Columbus as a machinist and blacksmith. In 1872 he moved to Missouri, where he was engaged as a fireman and then engine-driver on the Iron Mountain Railroad. In his spare time he devoted much time to the study of electrical engineering. In 1878 he went to sea for two years as engineer on a British vessel. He returned to Ohio, taking up his previous occupation as engine-driver, and in 1884 he achieved his first patent, for a locomotive firebox. However, the drive towards things electrical was too strong and he set up the Woods Electric Company in Cincinnati, Ohio, to develop and market electrical inventions. Woods gained some fame as an inventor and became known as the "black Edison ". His first device, a telephone transmitter, was patented in December 1884 but faced stiff competition from similar inventions by Alexander Graham Bell and others. The following year he patented a device for transmitting messages in Morse code or by voice that was valuable enough to be bought up by the Bell Telephone Company. A stream of inventions followed, particularly for railway telegraph and electrical systems. This brought him into conflict with Edison, who was working in the same field. The US Patent Office ruled in Woods's favour; as a result of the ensuing publicity, one newspaper hailed Woods as the "greatest electrician in the world". In 1890 Woods moved to New York, where the opportunities for an electrical engineer seemed more favourable. He turned his attention to inventions that would improve the tram-car. One device enabled electric current to be transferred to the car with less friction than previously, incorporating a grooved wheel known as a "troller", whence came the popular term "trolley car".[br]Further ReadingP.P.James, 1989, The Real McCoy: African-American Invention and Innovation 1619– 1930, Washington, DC: Smithsonian Institution, pp. 94–5.LRD
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